Who we are

As a career event manager, if someone had told me years ago that I’d one day start a business as a meeting broker, I wouldn’t have believed them. Traditionally, meeting brokers have a strong sales focus, while I’ve always approached sourcing with stakeholder objectives in mind—driven by strategy, goals, and what’s best for the event. That contrast is exactly why I created Simply Sourced.

Simply Sourced exists to elevate the dynamic between planners and brokers because we’ve been in your shoes. We understand the objectives of hotel and venue sales teams and what their goals are while also prioritizing the planner’s goals.  We’re the bridge that connects you to success—making the entire process not only effective, but refreshingly easy and straightforward. What sets us apart is our unwavering focus on finding the right fit for each client. We know that no two events are the same, and a one-size-fits-all approach just doesn’t work.

At our core, we’re fueled by a passion for helping people and bringing groups together for a shared purpose. Simply Sourced isn’t just another meeting broker—we’re your advocate, your guide, and your partner in sourcing with intention. Together, we’ll find the perfect match to bring your event vision to life.

~Amanda, Founder & CEO

People attending a formal event in an auditorium, with two individuals speaking or presenting in the foreground and an audience seated in tiered rows in the background.
View of a busy street in Washington, D.C., with the U.S. Capitol building in the background, vehicles, cars, and traffic lights in the foreground, and leafless trees lining the street on a cloudy day.
Crowd of people walking in a modern, bright airport terminal with large glass windows and an escalator in the background.
Elegant outdoor dining table decorated with candles, potted succulents, red flowers, and driftwood amidst a natural setting at sunset.

Amanda Wagner, Owner & CEO

Amanda Wagner, CEO & Founder of Simply Sourced

Amanda Wagner, CMP, is the Founder and CEO of Simply Sourced with nearly 25 years of expertise in the industry as an event manager. She managed complex events of varying scopes across diverse industries including prestigious corporate law firms, international associations including the luxury market and cost-conscious non-profit and government clients. This experience demonstrates her depth in navigating the unique needs of every client.

Throughout her career, she successfully sourced and negotiated 100% of her own venues and contracts for every program under her purview and continues to deliver exceptional value for each client she works with. With unpredictable global events over her career, Amanda has experience renegotiating contracts when changes arise with a strong focus on mitigating risks for her clients. She has mastered the art and skill of effective contract negotiation through a blend of deep industry knowledge, relatability and open communication.

Amanda has held her CMP since 2013. She is IATA accredited and an active member of MPI and PCMA.